In the ever-evolving landscape of digital media, video content has become a cornerstone of online engagement. Our Screen Portfolio, comprising brands such as ScreenRant […]
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A Tale of Two [Data Platforms] – Valnet’s GA4 Migration Story
At the beginning of 2024, our team at Valnet decided to invest in our own reporting product. We had already built a platform that aggregated and presented data from our […]
Leading in Fast-Paced Environments: Empowering People to Build Success
Many people try to define leadership, but it’s rarely that simple. There’s no universal formula—leadership is inherently adaptable. If I were conducting an orchestra or running a vineyard […]
From Acquisition to Acceleration: CarBuzz’s Growth Story
Time has flown by since Valnet acquired CarBuzz 11 months ago, an online automotive platform and news publication that boasts millions of readers in North America […]
Developing A Multiple Focal Point Strategy For Facebook Engagement
Over the years, publishers have discussed how Facebook has become a failing strategy for their content operations. Sometimes, website traffic was completely decimated […]
Building For The Future Of Gaming Media
When I first joined Valnet as the General Manager of the company’s gaming division, Odyssey Group, we operated three large-scale gaming publications: Game Rant, TheGamer, […]
Mastering Supply Path Optimization for Advertisers
Supply Path Optimization (SPO) has emerged as a critical focus in the programmatic advertising industry. The drive for greater transparency, efficiency, and performance […]