When I began my career with ScreenRant nearly two decades ago, what made the publication stand out then remains true today. We share the news and craft original content around […]
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Walk, Run, Drag Race: The Story Behind The Buzz Awards
Creating a successful accolades program is a long-term play. Doing so in the auto industry, well into its second century of existence, is longer still. People who have never picked up a […]
The Strategy That Won CES 2026: Valnet’s Multi-Brand Approach
When the tech industry descends on Las Vegas each January, the volume becomes overwhelming. Over 4,500 exhibitors compete for attention. Thousands of journalists […]
Innovating Video Content: How We’re Engaging Millions Through Unique Storytelling
In the ever-evolving landscape of digital media, video content has become a cornerstone of online engagement. Our Screen Portfolio, comprising brands such as ScreenRant […]
A Tale of Two [Data Platforms] – Valnet’s GA4 Migration Story
At the beginning of 2024, our team at Valnet decided to invest in our own reporting product. We had already built a platform that aggregated and presented data from our […]
Leading in Fast-Paced Environments: Empowering People to Build Success
Many people try to define leadership, but it’s rarely that simple. There’s no universal formula—leadership is inherently adaptable. If I were conducting an orchestra or running a vineyard […]
The Critical Importance of Industry Events and Supporting the Community
In my time as the Content Director of the Odyssey Group at Valnet, I’ve had the privilege of attending a variety of shows in the gaming industry. These events come […]
From Acquisition to Acceleration: CarBuzz’s Growth Story
Time has flown by since Valnet acquired CarBuzz 11 months ago, an online automotive platform and news publication that boasts millions of readers in North America […]
Developing A Multiple Focal Point Strategy For Facebook Engagement
Over the years, publishers have discussed how Facebook has become a failing strategy for their content operations. Sometimes, website traffic was completely decimated […]
Building For The Future Of Gaming Media
When I first joined Valnet as the General Manager of the company’s gaming division, Odyssey Group, we operated three large-scale gaming publications: Game Rant, TheGamer, […]
Mastering Supply Path Optimization for Advertisers
Supply Path Optimization (SPO) has emerged as a critical focus in the programmatic advertising industry. The drive for greater transparency, efficiency, and performance […]
How Valnet’s Acquisition Fueled Simple Flying’s Growth
This month marks six years since I joined Simple Flying back in 2018. I still remember being the 16th person to like our Facebook page, which has now grown to over […]